Belief Comes Within!

  • Who are we?

    Proud Phoenix Club is a British Streetwear Awareness Brand designed to support people with their mental Health and Personal Growth

    Established in 2023 we want to make a real impact on the world and try make it a better place!

  • Why started?

    Everyone goes through their own struggles every single day without permission, and it can be really painful.

    Mental health issues are on the rise and it’s time we did something about it!

    We wanted to create something you could wear that had ACTUAL MEANING that could help you get through the struggles of life.

    We wanted to create something that was subtle and personal to you. Something only you & us would know the full meaning.

  • Our Mission

    We only have ONE major goal:

    We want to help 1 Million people. Whether that's through our clothing, content on social media, donations to charities or in person.

    We genuinely just want to help as many people as possible!

  • Where we're going?

    Each product line represents a quality. Our first drop was the Resilience hoodie and now we are onto Belief. We have big plans to release all kinds of clothing not just hoodies!

    We want to create an amazing community that supports and helps each other get through challenges but also motivates each other to be the best person they can be.

  • How we're helping?

    For each Hoodie sold 10% of profits will be donated to charities that help people with their mental health.

    Our second charity donation, after the second drop is complete, will be made to the "Samaritans". They offer a free phone line and provide a trained volunteer to listen without judgement or pressure for anyone struggling with their Mental Health.

  • Sustainability

    All our hoodies are made with 100% BCI Cotton (Better Cotton Initiative) meaning the cotton used is ethically and sustainably made.

    Also all our packaging is 100% recyclable.

    We want to make the world a better place and that includes the environment!

Meaning Behind Designs

Half Moon & Sun: represent duality and balance—day and night, darkness and light, rest and action. Together, they signify the belief that even in times of darkness, light always follows, urging us to trust that each challenge and moment of doubt is temporary. It reflects the journey of self-belief, from struggle to triumph.

Eye of Belief: The eye within the sun is a powerful motif of insight, awareness, and enlightenment. It encourages wearers to believe in their inner vision and wisdom. The sun radiating around the eye symbolizes the energy and strength belief can bring, casting light on one’s true potential and illuminating the path forward.

The Colour Brown: Earthy and grounded this colour signifies strength, reliability, and stability. It evokes a sense of rootedness and self-assurance, reminding you that true belief is built on a solid foundation of inner resilience and trust.

On the back we have Belief in Nordic which illustrates the spirit of ancient resilience, exploration, and conquering challenges. It represents a bold, timeless belief that echoes the strength to face the unknown, leaning on faith in oneself and one’s journey.